Metasearch

Show up where travellers compare. Win more direct bookings.

SiteMinder puts your rates on Google Hotel Ads, Trivago and Tripadvisor — right when travellers are ready to book. Choose expert management or take full control yourself.

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#1 Hotel Metasearch Management Software 2026

How it works

Your path to more direct bookings

Connect once through SiteMinder

Link your booking engine and choose the approach that fits you best — managed Demand Plus or self‑service Metasearch Manager.

Go live on major metasearch sites

Your real‑time rates and availability are pushed to Google Hotel Ads, Tripadvisor, Trivago and more, alongside OTAs.

Win direct bookings

Travellers compare prices, see your direct rate, click through to your website and book with you, so you own the guest journey.

Track performance and pay on your terms

See clicks, bookings and revenue in your SiteMinder dashboards. With Demand Plus you pay a single transaction fee per completed stay; with Metasearch Manager you control bids and budget directly.

How it works

Two ways to win at metasearch

Choose the approach that fits your hotel – or your group.

Expert Management

Demand Plus

Stand out on the world’s biggest travel sites without lifting a finger. Our specialist team runs your campaigns – from bidding strategy to performance tracking, leaving you to focus on your guests.

Only pay for completed stays.

No setup costs. No monthly fees. No hidden surprises. You pay a single transaction fee per completed stay – cancellations and no-shows don’t cost you a cent.

Maximise revenue with expert management.

Our team handles everything across Google Hotel Ads, Trivago and Tripadvisor – optimising bids, maximising visibility and driving direct bookings around the clock.

Full visibility, zero complexity.

Track performance with key metrics and booking data integrated seamlessly into your SiteMinder platform.

Start with Demand Plus

Explore Metasearch Manager

Group Strategy

Metasearch Manager

Built for hotel groups who want to drive metasearch performance on their own terms. One powerful platform to manage it all.

Total control across every property.

View performance at a glance and manage bidding across multiple properties and channels from a single, unified dashboard.

Automation that scales with you.

Set intelligent automated rules to optimise bids in real time. Compare campaign performance consistently across properties in your chosen currency.

Connections you can count on.

Real-time price accuracy, robust channel connections and comprehensive reporting. All backed by expert technical support whenever you need it.

Voted world’s #1
Metasearch Management Software.

Hear from real hoteliers.

“It has given us full control over our metasearch strategy in any area we want to target. It’s way better than our previous tool; it’s easy and works efficiently.”

Jack West

The Equeva Group

“We saw an increase in bookings as soon as we activated Demand Plus and we have seen an increase not just in Demand Plus reservations but also in direct reservations overall. Now, our direct reservations represent around 50% of our total revenue.”

Christian Svoboda

Smart Liv’in Böheimkirchen, Austria

“We now pay only for confirmed reservations. Our direct rate appears on Free Booking Links and Sponsored placements, helping us compete more effectively on price visibility.”

Gabriel Freire

Luna Volcán

FAQ

Hotel metasearch is a tool that enables travellers to access real-time information about hotels from various sources. It allows them to compare prices and availability in one convenient view.

Hotels can use specific metasearch sites to ensure their offerings are displayed to motivated travellers who search for key terms and phrases. For example, if someone is looking for a hotel in New York City for three nights, a metasearch engine will display a range of hotels with their corresponding prices from different booking channels or hotel websites.

Hotel metasearch engines are comparison platforms that display hotel prices and availability from various sources, including OTAs (like Booking.com or Expedia) and hotel websites. They help travelers compare options before choosing where to book.

OTAs, or online travel agencies, are booking platforms where travelers complete reservations and payments. Unlike metasearch engines, OTAs only display properties listed directly on their site.

Another key difference is cost: hotels typically pay lower commissions on bookings via metasearch compared to OTAs, making metasearch a more budget-friendly marketing channel.

Hotel metasearch marketing helps properties attract more bookings and increase revenue. Key benefits include:

Reach a larger audience: Metasearch connects you with travelers searching across multiple platforms.
Targeted messaging: Promote specific features and deals to attract ideal guest segments.
Cost-effective bookings: Commissions are often lower than OTAs, improving ROI.
Faster conversions: Travelers using metasearch are typically close to booking.
Boost in direct bookings: Many platforms allow users to book directly via your website.

Hotel metasearch marketing works by displaying your room rates, availability, and property information on comparison platforms like Google Hotel Ads and TripAdvisor. Travelers enter their destination or dates, and the engine aggregates listings from OTAs and hotel websites.

Metasearch originally used a pay-per-click (PPC) model where hotels and OTAs bid for top ad placements. Today, many platforms also offer commission-based models or instant booking options, where users can book without leaving the metasearch site—reducing friction and improving the booking experience.

An independent hotel in a major city targets business travelers using Google Hotel Ads and Trivago. The hotel bids on search terms like “corporate hotel” and “business accommodation,” and highlights features such as high-speed Wi-Fi, meeting rooms, and complimentary breakfast.

The listing includes images, reviews, and packages like airport shuttle service. A loyalty program is also promoted to encourage repeat bookings. This strategy increases visibility and attracts high-intent guests.

Top hotel metasearch platforms include:

Google Hotel Ads
TripAdvisor
Trivago
Skyscanner
Kayak
HotelsCombined
WeGo

Note: Some platforms like Kayak also bundle flights and hotels, which may impact hotel ad visibility. Google Hotel Ads and TripAdvisor tend to offer the highest engagement for hotels focused on direct bookings.

Google Hotel Ads is Google’s hotel metasearch platform. It displays your hotel’s prices, availability, images, and booking options directly in Google Search, Maps, and Assistant.

With Google Hotel Ads, you can control your listings—choosing images, rates, and content shown to users. Travelers can book directly from the search results using instant booking options. Because users already search on Google, GHA integrates seamlessly into their journey, offering convenience and boosting your visibility.

Yes, you can capture direct bookings via hotel metasearch options such as Google Hotel Ads, Trivago, TripAdvisor, and more. When travellers enter a query in metasearch, they are presented with a list of relevant options. If you have managed to optimise your listing and bids so that you appear to them, the users can choose to visit your website and book your hotel directly. This allows you to have more control of your guest relationship and boost profit in the form of upsells, extras, and packages.

When selecting a hotel metasearch solution, consider these key features:

Wide platform reach: Ensure it connects with top sites like Google Hotel Ads, TripAdvisor, and Trivago.
Ease of use: Look for automated rate and inventory management with minimal manual input.
Direct booking support: Integration with your booking engine helps boost profits and guest control.
Analytics and reporting: Real-time data helps track performance and optimize your campaigns.

These features help you maximize visibility, streamline operations, and increase direct bookings.