Welcome to the 2025 SiteMinder Partner Awards, where we celebrate the innovators, leaders, and change-makers shaping the future of the hotel industry.
Winning is just the beginning. With more awards than ever, this is your chance to step onto a global stage and unlock new opportunities.
Success isn’t about a single achievement—it’s built over time. From driving innovation to supporting clients, every effort you make throughout the year brings you closer to becoming one of our partner award winners.
Your journey starts now.
What it could mean for you
Experience global exposure with the Partner Awards. Gain instant recognition, increased visibility, and valuable promotion to an audience beyond your current network—opening doors to new opportunities and propelling your business to the next level of success.
Visibility
- Feature on our SiteMinder Partner of the Year Winners Page
- Extensive exposure, features, and collaboration opportunities
- Premium listing on SiteMinder’s Partner Directory
Promotion
- Feature in SiteMinder’s customer newsletter, blog and social channels
- The opportunity to present to SiteMinder customers in a webinar or at an event
- Comprehensive marketing kit to promote your win
Recognition
- Trophy, certificate and merchandise
- Legacy feature on the SiteMinder Partner of the Year landing page
- Winner’s badge to add to your SiteMinder directory profile, your company channels, and your email signature and website
About the SiteMinder Partner of the Year Awards
Behind every successful hotelier is a network of dedicated partners working tirelessly behind the scenes. In 2021, we launched the inaugural SiteMinder Partner Awards to recognize hospitality businesses and individuals whose contributions and support are invaluable to accommodation providers.
While their impact may not always be visible, it drives success, profitability, and seamless experiences for hoteliers worldwide.
“Winning a Partner of the Year Award is an honour that equates to recognition from the broader hospitality industry, from our SiteMinder team, and from our global partner ecosystem, as a leading solution or service for hoteliers.”
— Sankar Narayan, CEO, SiteMinder
2025 SiteMinder Partner Awards
Performance Awards
PMS Partner of the Year
Evaluation of a PMS Partner’s performance against points-based criteria.
Reseller Partner of the Year
Evaluation of a Reseller Partner’s performance against points-based criteria.
App Partner of the Year
Evaluation of an App Partner’s performance against points-based criteria.
Distribution Partner of the Year
Evaluation of a Distribution Partner’s performance against points-based criteria.
Expert Partner of the Year Regional awards for the first time! – ANZ, ASIA, AMERS, EMEA
Evaluation of an Expert Partner’s performance against points-based criteria.
Excellence Awards
Innovation Partner of the Year
Presented to the partner who has made the most significant strides in terms of growth, market penetration, and/or technological advancement within the specified period. This award celebrates partners who have successfully disrupted the status quo and achieved remarkable breakthroughs in their respective areas of expertise.
Breakthrough Partner of the Year
Recognises the partner who has earned the most votes from hoteliers for providing outstanding products or services that significantly enhance a hotel’s ability to deliver great guest experiences, operational efficiency, and overall satisfaction. This award reflects partners’ ability to meet the unique needs and demands of the hospitality industry.
Hoteliers Choice Partner of the Year
Awarded to the partner who has demonstrated exceptional creativity, originality, and forward-thinking in developing solutions or services that drive innovation within the industry.
Revenue Partner of the Year
Awarded to the partner who has demonstrated exceptional performance in maximizing profitability and driving business growth for their customers and clients.
Apply for SiteMinder’s Partner of the Year Awards
Enter nowKey Dates
Awards
launch
26 March
2025
Awards
closing
5 October
2025
Finalist
announcement
12 October
2025
Winners
announced
5 November
2025
Frequently Asked Questions
For specific eligibility, see ‘The 2025 Awards’. General eligibility criteria are as follows:
- You must be an Active Partner on either of the SiteMinder Partner Programs (Expert, PMS, Reseller), a live partner on the App Store, or a technically integrated Distribution Partner with SiteMinder during both the time of submission and the time the winners are announced.
- Submissions must be received by 11:59 PM GMT on the day of the deadline.
- If referencing a client/customer, please request their permission before submitting,
- Submission can only be submitted for consideration one time. The same application can’t be submitted to the same category in the same year and/or the same application can’t be submitted to multiple categories.
- You can submit as many unique applications each year and/or categories as you want.
To apply for an Excellence Award, complete the submission form here by the deadline.
There’s no need to apply for the Performance Awards — applications are automatic, and we evaluate you against points-based criteria. Just make sure you check the criteria for each award to see if you qualify first. View the general criteria here.
The Excellence Awards require a submission and will be judged by a panel of influential individuals in the industry.
The Performance Awards are judged on points-based criteria, with no submission required.
Submissions for the SiteMinder Partner of the Year Excellence Awards open on 26 March 2025.
To apply, please click here.
You have until 11.59pm GMT on 5 October 2025 to submit your application.
You can submit 1 application for one Excellence Award of your choice. Make sure you check the criteria for each award to see if you qualify first.
No, you can submit your unique application to one category only. To submit to multiple award categories, you will need to provide multiple unique applications.
Please view the general criteria here.
Absolutely. Just follow the instructions at the bottom of the submission form to attach additional materials to your submission.
The winners will be announced on 4 November 2025.
We will be communicating more details about the award ceremony ahead of time. Please keep an eye out for communications online, via email, and via the Partner Hub.
For any questions about the awards, please contact your dedicated Partner Manager or partnerawards@siteminder.com