Nestled in the heart of Ohrid’s Old Town and surrounded by historic Macedonian churches, Villa Varosh seamlessly blends tradition with modern comfort. This newly renovated apart-hotel offers guests the perfect balance of vibrant local experiences and serene relaxation.
Ideally located, Villa Varosh offers easy access to cultural landmarks, dining, and beaches while providing a peaceful retreat. The property features eight uniquely designed apartments, most with spacious balconies overlooking Ohrid Lake and the Old Town. Each apartment includes premium amenities such as air conditioning, heating, luxurious beds, complimentary Wi-Fi, private bathrooms, and in-room tea and coffee facilities.
Whether guests are visiting for a short getaway or an extended stay, Villa Varosh ensures a rejuvenating and memorable experience.
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Leveraging technology for seamless operations
To deliver an exceptional guest experience and optimise daily operations, Villa Varosh relies on SiteMinder’s innovative platform for distribution, bookings, guest engagement, and website management.
“SiteMinder’s channel manager is highly customisable and significantly streamlines our operations,” said Slavica Burnazovska, owner of Villa Varosh.
“With connections to numerous distribution channels, our reach has expanded substantially. The platform’s built-in analytics provide valuable insights that enable us to make data-driven decisions to enhance our business strategy.”
Simplifying distribution with SiteMinder
“The connection with Channels Plus is simple and efficient. All amenities, images, and rates are configured in one place, and the information is seamlessly distributed across various channels. This eliminates the need to manually update multiple platforms, saving us valuable time,” explained Slavica.
Furthermore, SiteMinder’s booking engine facilitates a seamless direct booking and payment process, ensuring a frictionless experience for both guests and the property’s team.
“We have been using Demand Plus since we began with SiteMinder, as it has significantly increased our exposure on platforms like Google, TripAdvisor, and Trivago. This enhanced visibility has resulted in a substantial increase in direct bookings, reducing our reliance on third-party OTA’s.”
Another integral part of Villa Varosh’s success is Guest Engagement, a feature that enhances communication and personalises the guest experience.
“Guest Engagement has been invaluable. The automation options have streamlined communication, allowing us to efficiently connect with guests via email and SMS. This ensures we cater to guests in their preferred manner,” Slavica explains.
To further enrich the guest experience, Villa Varosh has integrated QR codes in every room, providing easy access to a digital guest directory.
“The directory offers essential information, including details about our services, recommended local attractions, and dining options. Additionally, the feedback and survey tools integrate seamlessly with TripAdvisor, contributing to a noticeable increase in our online reviews,” she added.
A flawless online presence and operational excellence
Villa Varosh has also benefited from SiteMinder’s website builder, which ensures a professional and user-friendly online presence. The website integrates effortlessly with the booking engine, remains optimized for SEO, and offers easy navigation for prospective guests. Regular updates are simple to implement, allowing the property to maintain a fresh and engaging digital presence.
With SiteMinder’s comprehensive platform, Villa Varosh has significantly improved its online visibility, operational efficiency, and guest satisfaction.
“Thanks to SiteMinder, we have been able to streamline our workflow and focus more on creating a personalized experience for our guests,” said Slavica. “The platform’s ease of use and automation capabilities have saved us valuable time, allowing us to enhance our services and maintain high standards.”
By using SiteMinder’s platform to its full potential, Villa Varosh continues to thrive, offering an unparalleled hospitality experience while optimizing operations and expanding its reach in the competitive accommodation industry.